Artificial intelligence has captured the world’s imagination, but for 2024, investors shouldn’t expect to see much in the way of financial tailwinds yet — outside a couple of exceptions to the rule.

Direct monetization of AI services will remain out of reach for most companies, Gil Luria, managing director at D.A. Davidson, told Yahoo Finance. While businesses are ramping up their AI usage, software makers will likely include AI features as a perk of their existing offerings or as a way to prompt upgrades instead of a paid standalone product.

“The tools built around generative AI are compelling, but they are in their infancy. They’re still working out the kinks,” said Luria. “The inclination from companies … will be to bundle these offerings in order to drive adoption, so we’re still probably a little bit farther away from being a material growth driver.”

Source: https://twitter.com/EllinghamsTokyo/status/1752262997383205220